Founder’s Scroll
# THE FOUNDER'S SCROLL
**“Legacy doesn’t shrink — it expands.”**
— DaJuan Rico Dawson
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Los City Rico began as a vision: to crown the street with legacy, to give voice to greatness, and to wrap royalty in fabric.
Every design we launch is not just a look — it’s a legacy statement. Our founder, DaJuan Rico Dawson, created this brand to empower, inspire, and build a world where heritage, creativity, and hustle collide.
This isn’t merch.
It’s a declaration.
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## 🔥 What We Stand On:
- **Legacy:** We honor the past, build the present, and empower the future.
- **Luxury:** From fabric to feeling, our pieces are made to be worn like a crown.
- **Leadership:** We don’t follow. We guide. We elevate.
- **Love:** This brand is for those who never gave up — and never will.
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**Welcome to the movement. Welcome to the scroll.**
👉 [Return to Legacy Drops](YOUR_LEGACY_DROPS_PAGE_LINK)