About Los City Rico

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About Los City Rico

Present. Power. Purpose. Providence.

Los City Rico is more than a brand — it’s a movement stitched in legacy and crowned in vision. Founded by DaJuan Rico Dawson, every piece we drop tells a story of resilience, royalty, and real-world excellence. From scrolls to garments, from digital seals to wearable statements, Los City Rico stands at the crossroads of high fashion, cultural memory, and future empires.

We don’t follow trends.

We build timelines.

Welcome to the era of legacy.