This Ain’t Merch. It’s Message.

📅 Date: June 2025

✍🏽 By: DaJuan Rico Dawson

Let’s be clear — we don’t drop clothing.

We drop reminders.

Every flag, scroll, hoodie, or tee that drops on LosCityRico.com isn’t here to fit in — it’s built to stand for something. If you’re just looking for fashion, cool. But if you’re looking for meaning, you’ve arrived at the right place.

🔥 Why We Drop With Purpose:

• The Flag isn’t decoration — it’s declaration.
  Red, black, and white don’t just look good. They stand for fight, focus, and foundation.
• Scrolls come sealed because truth deserves it.
  No loose prints. No flimsy tags. Our legacy is printed, protected, and documented.
• Every phrase, every graphic, every code?
  Designed to unlock thought — not just outfits.

💡 The Mission Is Deeper:

We’re not chasing trends. We’re building time capsules.

Something your future self will thank you for.

Something your kids will ask about.

🗣️ From DJRD:

To those who’ve already claimed their scrolls, raised their flags, and stepped into this vision:

thank you for walking with me.

This ain’t about hype. It’s about honor.

And every drop will remind you of that.

— DaJuan Rico Dawson