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Juan Rico Academy Collection

Where legacy meets design. The official Juan Rico Academy Collection features ultra-luxury apparel, bags, footwear, and accessories crafted for visionaries, leaders, and those born to stand out. From varsity jackets to founder’s edition scrolls, every piece carries the prestige, power, and story of the Academy.

 

Signature colors: Red. Black. White. Rose Gold.

Built for: Scholars. Athletes. Emperors in training.

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About Los City Rico

🔱 About Los City Rico


Founded by DaJuan Rico Dawson


Los City Rico is a digital empire built from legacy — where fashion, culture, finance, and power meet. From ultra-luxury apparel to verified scrolls, we don’t just sell — we crown. Every product, every scroll, every drop is a step in a legacy that expands.


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🔒 Our Pillars:

• Legacy: We don’t follow trends — we define eras.

• Foundership: Built by the people, led by Rico.

• Exclusivity: Drops are limited, sealed, and verified.

• Vision: From education to streetwear, it’s all empire.


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🏛️ Divisions:

• Vérité Rico – Luxury fashion

• Digital Money Records – Music and media

• Legacy Drops – Collector merch

• Juan Rico Academy – Education

• LC$, LC¢, AC Coin – Financial ecosystem

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